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Global Strategy, by Mike W. Peng
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
- Sales Rank: #863209 in Books
- Published on: 2008-10-17
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 8.10" w x 9.20" l, 2.35 pounds
- Binding: Hardcover
- 560 pages
Review
"There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes."
"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies."
"I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market."
"This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education."
"The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."
About the Author
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Great book for International Business/Strategy class
By Yi Jiang
As a professor, I have used several books for International Business classes and I have to say there are Global Business books that should have been titled as International Politics or American Business. This book has a good balance between country analyses such as EU regulation, privatization in emerging economies, and company perspectives such as entering into foreign countries, creating synergy between divisions. The cases cover companies from a lot of countries; they provide enough information to complement the chapters but are not too long so that it's easy to read through. My students and I enjoyed this book very much!
4 of 5 people found the following review helpful.
Teach Our Students How to Fish
By Li Sun
As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students analyze the complex global business environment. More importantly, a series of debates can open their eyes, and can help them build more skills to deal with challenges in a globalizing world (think about the current buzz on offshoring and outsourcing).
Many textbooks attempted to teach students how to arrive at "correct" answers. They just tell students what is already known, and do not describe the sorts of problems that the professional may be asked to solve and the variety of techniques available for their solution. This textbook deviates from the rest of pack, because the author tries to integrate many new fronts (and yes, even debates!) in the academic and practitioner world (see the long list of references) and cultivates a "global mental set" based on his rich experience in many countries. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. In fact, every chapter has a beefy section devoted to "Debates and Extensions," with no given conclusions.
Even vivid business cases will fade quickly and be forgotten in this dramatically changing world. So a set of "divergent thinking skills" will play a more important role in helping students develop long-term capabilities in their career success. Through this book, students will learn how to recognize and evaluate many problems to which no unequivocal solution has yet been given, find an arsenal of techniques (industry-based view, resource-based view, and institution-based view) for approaching these problems, and develop "global mental sets" to judge the relevance of these techniques and to evaluate the possible solutions.
The ancient Chinese philosopher Laozi once said: "Give a man a fish and you will feed him for a day; but teach him how to fish and you will feed him for a lifetime." Truly, this exciting book may teach our students how to fish!
0 of 0 people found the following review helpful.
If it's required you need to read it anyway....
By racerdoug76
pretty dry, but hey, it's a textbook; what do you expect. I would not buy this book for casual reading; but if you need it for a class you really don't have a choice anyway....
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