Rabu, 23 Januari 2013

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What's That Sound?: An Introduction to Rock and Its History (Fourth Edition), by John Covach, Andrew Flory

The music―front and center.

The leading text in the market, What’s That Sound? strengthens students’ listening skills and deepens their understanding of rock, first and foremost, as music. New listening guides and author videos reinforce this classic strength, while also providing additional historical and cultural context that allows students to make connections between the music and the times.

  • Sales Rank: #781 in Books
  • Published on: 2015-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 8.00" l, .0 pounds
  • Binding: Paperback
  • 640 pages

About the Author
John Covach (Professor of Music, University of Rochester and Eastman School of Music) received his Bachelor of Music (1983), Master of Music (1985), and PhD (1990) in music theory from the University of Michigan. He was also a Fulbright student in Vienna, Austria, in 1987–88. The recipient of several teaching awards and citations, Professor Covach teaches theory and analysis as well as courses in popular music. Since 1993, he has taught large lecture courses on rock at University of North Texas, University of North Carolina–Chapel Hill, and University of Rochester, and has lectured across North America and Europe. He is coeditor of Understanding Rock (Oxford 1997), American Rock and the Classical Music Tradition (Harwood 2000), and Institutions, Traditions, and American Popular Music (Harwood 2000). His extensive writings on twentieth-century music, popular music, and the philosophy of music have appeared in numerous books and journals. Professor Covach also maintains an active career as a performing and recording musician.

Andy Flory (Carleton College), a Motown expert, assisted John Covach at UNC Chapel Hill in teaching one of the largest rock history courses in the world. Flory has witnessed the textbook’s development―from conception through two published editions―and he has taught rock history to several hundred students in large lecture halls, online sections, and small sections at Carleton. He brings to this edition close consultation with Covach, classroom experience, emerging professional credentials, and youthful vigor.

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1 of 1 people found the following review helpful.
Best class I've ever taken really
By Amazon Customer
Best class I've ever taken really. I'm glad this book could accompany the experience and inform me further in musical knowledge! It was in great shape when I rented it. Still is!

0 of 0 people found the following review helpful.
Five Stars
By Ben From
Just what I need for my class.

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He is very good and the book is well written and clear
By JacMar
I am in a class with the author of the text. He is very good and the book is well written and clear. I like a text with white space. Not jammed page after page with 10 point text.

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Minggu, 13 Januari 2013

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Christian Dogmatics, Vol. 1 by Francis Pieper (1968-12-01), by Francis Pieper

  • Published on: 1656
  • Binding: Hardcover

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Selasa, 08 Januari 2013

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Entrepreneurship and Small Business, by Michael Schaper, Thierry Volery, Paull Weber, Kate Lewis

Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing business venture.

It covers all of the key concepts and tools needed in both entrepreneurship and small business management.  It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective.

  • Sales Rank: #2165527 in Books
  • Brand: Brand: Wiley
  • Published on: 2010-12-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.63" h x 1.35" w x 7.09" l, 1.95 pounds
  • Binding: Paperback
  • 496 pages
Features
  • Used Book in Good Condition

From the Back Cover
Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This book provides students with all of the theoretical and practical knowledge needed to successfully own and manage a new, small or growing business venture.

It covers all of the key concepts and tools needed in both entrepreneurship and small business management.

Entrepreneurship and Small Business, 3rd Asia–Pacific edition, includes:

  • practical steps and information to help in every stage of the business creation, management and expansion process
  • comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective
  • web links to numerous practical sources of business advice and information
  • ‘What would you do?’ features that present scenarios in which an entrepreneur or small business manager needs to respond to a problem or situation
  • ‘Entrepreneur profiles’ in every chapter that highlight business operators from across Australia, New Zealand and the Asia–Pacific region
  • a new chapter on the use of information and communication technologies as a business tool.

About the Author
Michael Schaper (BA, MComm, PhD) is an adjunct professor at Curtin BusinessSchool, Curtin University of Technology, Western Australia, and is also deputy chairman of the Australian Competition and Consumer Commission. Michael was previously dean of Murdoch Business School and head of the School of Business at Bond University, and held the foundation professorial chair in Entrepreneurship and Small Business at the University of Newcastle, Australia. He has extensive experience in the area of small business through his previous roles, which have included appointments as Small Business Commissioner for the Australian Capital Territory, and as President of the Small Enterprise Association of Australia and New Zealand. Before his academic career, Michael worked for several years as a professional small business adviser in Australia. In addition, he ran his own business and was involved in numerous other start-up projects. He holds a PhD and a Master of Commerce degree from Curtin University of Technology, as well as a Bachelor of Arts from the University of Western Australia. Michael is the author or co-author of eight books, all in the fi eld of business management, numerous journal articles and has been an occasional columnist for The Australian Financial Review , The Australian and Business Review Weekly .

Thierry Volery is Professor of Entrepreneurship and Director of the Swiss Institute for Entrepreneurship and Small Business at the University of St Gallen, Switzerland. From September 1999 until 2002, he was Professor of Entrepreneurship and Management at EM Lyon Business School, France. He was previously a senior lecturer in Entrepreneurship and International Business at Curtin University of Technology in Perth, Western Australia. Thierry has been a visiting professor at the China Europe International Business School (CEIBS) in Shanghai and at the Graduate School of Management, University of Western Australia. He has served on several editorial boards, including the Journal of Small Business Management , the International Small Business Journal , the Journal of Enterprising Culture and the International Journal of Educational Management . He holds a doctorate in business economics and social sciences from the University of Fribourg, Switzerland. His research interests include the nature of entrepreneurial work, the health of entrepreneurs and innovation in small fi rms.

Dr Paull Weber comes from a banking background, where he directly managed over 40 staff and a portfolio of high net-worth business owners. He began his academic ‘sea change’ in 2001, completing an Honours degree, a research Masters degree and his PhD in six years. He has taught management and marketing courses in small business management, entrepreneurship, marketing communications and marketing principles. His research activities have been concentrated in the areas of mature entrepreneurship, lifestyle entrepreneurship, small business success metrics, organisational commitment and intranet effectiveness.Paull has contributed several book chapters, journal articles and case studies in the disciplines of entrepreneurship and tourism. He is currently the lead investigator in a long-term initiative to benchmark small business performance across all industry types in Western Australia. He is also the deputy chair of Business Foundations, a business incubator, advisory and training organisation that assists more than fi ve hundred businesses each year.

Dr Kate Lewis is a senior lecturer in the School of Management, and a research associate of the New Zealand Centre for Small and Medium Enterprise Research, at the Wellington campus of Massey University, New Zealand. She is also an associate fellow of the New Zealand Work and Labour Market Institute (Auckland University of Technology) and a vice-president of the Small Enterprise Association of Australia and New Zealand. Her research is primarily focused on entrepreneurship and small fi rms, and she has a particular interest in youth entrepreneurship. Other areas of work include enterprise policy and business assistance, environmental management and small fi rms, gender and entrepreneurship, and entrepreneurial identity.

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By HOLLY
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Senin, 07 Januari 2013

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  • Sales Rank: #1874759 in eBooks
  • Published on: 2010-04-30
  • Released on: 2010-04-30
  • Format: Kindle eBook

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Minggu, 06 Januari 2013

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Facebook als PR-Instrument: Mehr als ein Hype?: Wissenschaftliche Analyse der Fanpages von Adidas und Nike (German Edition), by Thiemo Dam

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Facebook als PR-Instrument: Mehr als ein Hype?: Wissenschaftliche Analyse der Fanpages von Adidas und Nike (German Edition), by Thiemo Dam

Facebook ist das weltweit größte Social Network. 500 Millionen Menschen haben sich bereits auf der Online-Plattform angemeldet; die Tendenz steigt. Viele Unternehmen folgen ihren potenziellen Konsumenten und richten sich auf der Plattform ein. Sie fassen die Pages größtenteils als Gelegenheit auf mit dem Kunden in Kontakt zu treten, seine Meinung einzuholen und seine Bedürfnisse kennenzulernen. Allgemeine Skepsis bleibt jedoch, da es keine zuverlässigen Instrumente zur Erfolgsmessung gibt. Die Ermittlung des konkreten Nutzens einer Fanseite gestaltet sich somit schwierig. Dies führt zu kontroversen Diskussionen über die Eignung von Social Media im Allgemeinen und Social Networks im Besonderen hinsichtlich der Kundenkommunikation. Auf der einen Seite gibt es diejenigen, die das Markenpotenzial der Fanseiten anzweifeln und diese für überbewertet halten. Auf der anderen Seite stehen die zahlreichen Pages mit ihrer täglich wachsenden Fangemeinschaft sowie Verantwortliche aus Kommunikation und Marketing, die Facebook als Plattform für einen Dialog auf Augenhöhe mit dem potenziellen Konsumenten betrachten. Eine allgemeingültige Antwort auf die Frage nach der Eignung lässt sich nicht formulieren, weshalb die Studie hierauf keinen Anspruch erhebt. Stattdessen liegt der Fokus darauf, Einsatz und Nutzung der Pages zu beleuchten und Argumente zur Diskussion beizusteuern. Untersuchungsgegenstand sind die Fanseiten der zwei umsatzstärksten Sportartikelhersteller in Deutschland, Adidas und Nike, die sich unlängst in Facebook eingerichtet und ein Millionenpublikum auf ihren Pages versammelt haben. Die Facebook-User werden auf Studenten sportwissenschaftlicher Studiengänge eingegrenzt. Im Rahmen einer Gruppendiskussion und einer sich anschließenden Befragung gilt es, die Beweggründe ihres Fanseins sowie ihre Fanpage-Nutzung zu veranschaulichen.

  • Published on: 2012-06-30
  • Original language: German
  • Number of items: 1
  • Dimensions: 8.66" h x .29" w x 6.10" l, .36 pounds
  • Binding: Paperback
  • 128 pages

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Facebook als PR-Instrument: Mehr als ein Hype?: Wissenschaftliche Analyse der Fanpages von Adidas und Nike (German Edition), by Thiemo Dam PDF
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